Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 3630 Focus Groups ECPH also partnered with Hispanidad, a division of Colorado-based advertising and marketing agency Heinrich Marketing, Inc. Hispanidad’s expertise in strategic planning and consumer research was utilized to conduct interviews with primarily Spanish speaking Latino/Hispanic seniors, living in Eagle County. This research was conducted in early 2015, with small focus groups used as the primary method of analysis. Recruitment for the focus groups was conducted by ECPH staff. These groups were conducted in Spanish with a total of nine participants. Of the nine participants, five were women, four were men, and all were of Mexican origin (Jalisco, Guanajuato, Chihuahua, Puebla, and Zacatecas states). The average number of years living in Eagle County was 15.88. Hispanidad provided research design, implementation, analysis, and reporting services associated with the focus groups. Community Engagement Following a goal prioritization process conducted by the Steering Committee, ECPH held a Community Convening event with the objectives of educating the community on the Aging Well Initiative and collecting community input for the Aging Well Strategic Plan. The invitation to attend was shared via advertisements in local media outlets, as well as by personal invitations from the Steering Committee and the ECPH Core Team. Approximately 80 people attended the event. The event included small group input sessions, during which participants were asked to complete a handout to determine the following for each prioritized goal of the initiative: 1) the importance of the goal in helping the participant or a loved one/friend age in place and 2) why it is, or is not, important. The handout also asked participants to: • rank their top three aging in place goals in order of importance, • to suggest an action item which might help the community attain the participant’s number one goal, and • to list any additional goals which the participant thought had been overlooked during the prioritization process. Participants were invited to share their top goals with their group and engage in discussion about those prioritized goals. ECPH staff collected a list of prioritized goals from each group; synthesized and ranked them and presented the results to the full group at the conclusion of the event. Participants were also given the opportunity to complete an anonymous feedback form during the session.