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Second Annual 4/20 Drug Free Rally

Contact: Jessie Mosher, Public Information Officer at 970-376-7078 or

The Eagle County Sheriff’s Office in collaboration with the Eagle Valley High School’s DADD (Devils Against Drinking and Drugs) Club will be hosting our second annual 420 Drug Free Rally on Saturday, April 20, 2013. The 420 P.A.R.T.Y. represents Positive Anti-drug Recreation Through Youth.

April 20th (420) has become a day to celebrate and smoke marijuana in defiance of the law and authorities. “420” is a code word used by the pot-smoking subculture for “Let’s go get high.” For many in the counterculture, 420 represents April 20th or the “National Pot Smoking Day”.  Most Colorado residents believe 420 sends out the wrong message to our youth by glorifying drug abuse. Others view this as insensitive and a dishonor of the Columbine High School tragedy, which also occurred on the 20th.

In order to take a stand against the “National Pot Smoking Day” and to promote healthy and safe teen choices, different counties throughout Colorado are holding rallies or events on or about April 20th, with the emphasis on a drug free message. The purpose is to celebrate our teenagers and fact that the majority of them make good decisions and do not use or intend to use drugs.

• 91.6% of local middle school students have never tried marijuana
• 60.9% of local high school students have never tried marijuana
• 39.1% of local high school students have tried marijuana

Perception of Risk/ Harm

• 71% of local 12th grade students saw no risk or a slight risk in harming themselves by trying marijuana
• 69% of middle school students saw a moderate or great risk in harming themselves by trying marijuana.

(Data gathered from the Eagle County 2011 Healthy Kids Colorado Survey)
This event will be celebrated on a local level with a free community cookout, pick-up sporting games, a skateboarding competition and rock climbing, along with a giant Bon Fire with s’mores and a teen movie. This event will begin at 4:00 p.m. at the WECMRD Fieldhouse, Edwards Colo. Additionally, the Gypsum Recreation Center will offer free admission from 1:00-3:00 p.m. with free admission to the Edwards Fieldhouse from 4:00-8:00 p.m. All ages are welcome.

These events are intended to;
• Counter the perception that the majority of our teenagers use drugs, and send a message that drug free is the social norm.
• Emphasize health and safety and a day to celebrate our youth,
• Remember the Columbine tragedy with the emphasis on health and safety for our teenagers; and
• Send a prevention message by our teenagers.

Eagle County is committed to spreading healthy, safe and drug free messages to the youth. Organizations including the Eagle River Youth Coalition, WECMRD, Eagle County Sheriff’s Office, Vail Police Department, Avon Police Department, Eagle River Fire Protection District, Eagle County Schools and the Salvation Army, along with a number of adults and youth, have organized events as positive alternatives to drug and alcohol use by:

• Discussing the harmful effects of drug use,
• Providing events that are positive, safe and healthy,
• Countering the message that a majority of our teenagers use drugs; and
• Celebrating that the social norm for our youth is being drug free.