Fair & Rodeo

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  • 800-225-6136 toll free

    P.O. Box 850
    500 Broadway
    Eagle, Colorado 81631-0850


Tough Enough to Wear Pink

The 80th Eagle County Fair & Rodeo kicks off on Wednesday, July 24 and Friday, July 26 is the Tough Enough to Wear Pink Night!

Each year, competitors and audience members paint the Eagle County Fairgrounds Rodeo Arena pink in support of cancer awareness. Since 2012, Eagle County has raised over $45,000 for Shaw Cancer Center through the Tough Enough to Wear Pink event.

This year, a special thanks goes to 4-H member Huck Palmiter who donated his extra lamb to be auctioned off for benefit of Shaw Cancer Center and to Hammer Ranch/Hammer Custom Lumber who purchased the lamb for $1,000. A big thank you as well to 4-H member Cody Ponce, who donated his extra pig to be auctioned off also for benefit of Shaw Cancer Center. Vail Valley Real Estate, Inc. purchased the pig for $1,000. 


Here’s how to support the Tough Enough to Wear Pink night at the Eagle County Fair & Rodeo:

• Attend Friday’s rodeo performance. Just by being there, you’re contributing to the cause. Eagle County Fair & Rodeo will donate 50 cents for each Friday rodeo ticket sold.

• Go PINK at the ticket office and online: Type PINK into the discount code field online to add $1 to each Friday ticket in the shopping cart. At the ticket office, just ask to go PINK and $1 will be added to each Friday ticket purchased.

• Drop a buck in the boot. The Eagle County Fair & Rodeo royalty girls will be walking around before the rodeo collecting donations.

• Dress like the cowboys and contestants. Show your support for breast cancer awareness by wearing pink to the rodeo on Friday.

• Buy Tough Enough to Wear Pink merchandise at the rodeo.

• Stop by the Shaw Cancer Center booth to learn about cancer awareness and pick up some goodies.

Thank you to all those who supported Tough Enough to Wear Pink in 2018 and to Wrangler, the title sponsor for the Tough Enough to Wear Pink nationally recognized campaign for rodeo and Western events.