Fair & Rodeo

Contact Us

  • 800-225-6136 toll free

    P.O. Box 850
    500 Broadway
    Eagle, Colorado 81631-0850


Tough Enough to Wear Pink

The 79th Eagle County Fair & Rodeo kicks off on July 25 and Friday, July 27 is the Tough Enough to Wear Pink Night!

Each year, competitors and audience members paint the Eagle County Fairgrounds Rodeo Arena pink in support of cancer awareness. Eagle County raised $15,000 in support of Shaw Cancer Center last year and we hope to raise even more in 2018. 


Here’s how to support the Tough Enough to Wear Pink night at the Eagle County Fair & Rodeo:

• Attend Friday’s rodeo performance. Just by being there, you’re contributing to the cause. Eagle County Fair & Rodeo will donate 50 cents for each Friday rodeo ticket sold.

• Go PINK at the ticket office and online: Type PINK into the discount code field online to add $1 to each Friday ticket in the shopping cart. At the ticket office, just ask to go PINK and $1 will be added to each Friday ticket purchased.

• Dress like the cowboys and contestants. Show your support for breast cancer awareness by wearing pink to the rodeo on Friday.

• Buy Tough Enough to Wear Pink merchandise at the rodeo.

• Stop by the Shaw Regional Cancer Center booth to learn about cancer awareness and pick up some goodies.

• Drop a buck in the boot. The Eagle County Fair & Rodeo royalty girls will be walking around before the rodeo collecting donations.

Thank you to all those who supported Tough Enough to Wear Pink in 2017 and to Wrangler, the title sponsor for the Tough Enough to Wear Pink nationally recognized campaign for rodeo and Western events.